(Listening Links Below)

BIG NEWS: Culture Wine Co. Founder & President, Peter Andrews, recently had the opportunity to be featured on How I Built This Advice Line with host Guy Raz and guest host Susan Griffin-Black, co-founder of EO Soap. It was an incredible conversation, and we’re still processing how much came out of it!

For those unfamiliar with the Advice Line format, founders bring their real business challenges to the table and work through them live with Guy and a guest entrepreneur. No rehearsed answers, no polished pitches. Just an honest conversation

I shared the story of Culture Wine Co., including what inspired me to start it, where we are today, and the central tension I’m navigating as a one-person operation: how to grow a business while also growing an entire category. South African wine is one of the most exciting, underrepresented stories in the wine world, and the work of changing that perception in the U.S. is as much about education and storytelling as it is about sales.

We got into the real strategic questions around wholesale versus DTC, how to think about building brand equity for Culture Wine Co. alongside the individual wineries I represent, and what it means to operate in a fragmented distribution landscape with real supply constraints. Susan brought a fascinating outside lens as someone who has built a purpose-driven consumer brand from the ground up.

If you’ve ever been curious about what’s really happening behind the scenes here, this episode is a window into it. Listen here:

Apple Podcasts: [LINK]

Spotify: [LINK]

Amazon Music: [LINK]